The super-rich don’t just want opulence – they want to be entertained
He says major events sometimes tend to over-complicate matters, often leading to unnecessarily high levels of ostentation. In many cases, organisers get carried away with opulence while paying too little attention to the substance.
"The super-wealthy are well used to luxury regardless, so if a cocktail show is too self-indulgent, besides cocky-witting, many of the elegant guests in attendance will switch off," explained Dillion.
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For the Clifford Pier event, he focused on the quality of the cocktails mixed by a team of eight bartenders in a purpose-designed isle bar in the middle of the gathering. The mixologists would serve equally the entertainers staging a blend of circus chicanery and mystical mixology that could be viewed from all sections of the venue.
The cocktails were devised to assault the guests' senses. Dillion decided these would include dry-ice drinks swirling in mist, and beverages that had been smoked with cigar tobacco leaves to create a deep, smoky flavour.
Cinnamon would be set alight to sparkle and entertain while adding depth of flavour to the drinks. To delight a mainly Singaporean invitee listing, he would also offer a sous vide of bourbon infused with bacon, and garnished with salary strips. This, he expected, would be among the favourites.
There is no cookie-cutter approach to staging a high-profile effect, though in that location are some constants.
As was the case here, cocktails are ordinarily the star. But if there's ane thing that is guaranteed to get the super-wealthy excited, information technology is edifice elements of technology into an outcome.
Many sumptuous gatherings cannot run across past luxury, "simply what I see will engage high-cyberspace-worth individuals about is engineering science platforms. Nosotros can also apply these to incorporate sponsors' brands messaging into the spectacle, so anybody is happy," Dillon said.
He recalls combining cutting-border applied science with the heritage of a centuries-old whisky brand sponsor. Together with the client and their creative and technology partners Goodstuph and Brand Studios, they conceived a strategy that would leverage the distillery's rich history by using interactive impact-based screens and multimedia animations in an immersive video tunnel.
"We put together a model distillery made out of live-sized replicas of actual equipment, fitted with video screens, fragrance stimulators and accompanied past interactive touchpads to inform guests. This really complemented the traditional activities like whisky tasting that were also taking place," said Dillon.
"Guests were surprised by the interactive MultiTaction touch on-screen table used during the whisky tasting sessions. Information technology could analyse and give details on every guest'due south dram thank you to the 2d codes under each glass."
In a subsequent effect, the same MultiTaction tables were used for intimate dinners where when each plate was placed on the tabular array, the screen will showcase the food and the whiskies it would exist best paired with. To top off the experience, a roof of hanging whisky inspired desserts created by a local celebrity chef would lower, providing a tactile experience to friction match the digital one.
Even showstopper elements to an event take to be thought through, and information technology's not the example that if something is solely spectacular, it will automatically print. Rather, it has to take context and appeal to the desires of the ultra-wealthy. Ultimately, they want to be greeted with something novel and memorable.
"It'southward of import to concentrate on the basics and understand what the guests await," said Dillon. "It is our job to give them more than they could have expected and leave them them with something profound to remember. If nosotros accomplish that, we take done it well."
"What I see will appoint loftier-internet-worth individuals nearly is technology platforms. Nosotros can likewise utilize these to incorporate sponsors' brands messaging into the spectacle, then everyone is happy." – Shah Dillon, founding partner of Elite Bar Solutions
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Source: https://cnalifestyle.channelnewsasia.com/experiences/the-super-rich-don-t-want-opulence-they-want-to-be-entertained-239286
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